Prada Paradigme - Eau De Parfum 30 ml

What if there's another way Paradigme, the new rechargeable men's fragrance by Prada. A fragrance that transcends traditional preconceptions asking: what if there was another way A question as an invitation to experiment and open new perspectives. Trust redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm.| | Another way to call a fragrance Paradigme: [pa-ruh-dym] noun. An anagram of Prada that creates a direct connection with our female icon: Paradoxe.| | Another way to compose a fragrance: Paradigme Eau de Parfum rethinks the standards of men's perfumery. By inverting the traditional olfactory pyramid, our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville conceived the fragrance from the bottom up in an inverted pyramid; a symbolic echo of the iconic triangle Prada. The result is a cutting-edge yet highly sophisticated Amber Woody signature that oscillates between enveloping warmth and exhilarating freshness. It opens with the warm sensuality of amber woods composed of Per balsam and benzoin resin and the vigorous guaiac wood. At the heart, the iconic green bourbon geranium this time reinvented with floral and rosy facets that unfold in a melting heart of Calabrian bergamot and airy musks that elevate the entire composition.| | The obsession with this composition was the boldness, the boldness to challenge classicism and propose a new model, more sensual and magnetic. Marie Salamagne, Master Perfumer| | Another way to design a bottle: the Paradigme bottle immediately evokes curiosity. An architectural silhouette of radical elegance softened by rounded edges and a cutting-edge statement through the tactile inclined triangle Prada, the iconic signature of the brand. A lacquered bottle with a gradient from seductive green to deep black. The outer case engraved to recall the characteristic cross pattern of saffiano leather, signed with a Prada silver logo.| | In conceiving the Paradigme bottle, we drew from the archives of fragrances Prada, then sought ways to reinvent the design through a contemporary lens. The unexpected green color; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity. Coralie Salem, Creative Director, Prada Beauty.| | - A cutting-edge, sophisticated, and sensual fragrance | - A new perspective. A new way of thinking, acting, being| - Top note: heart of Calabrian bergamot and airy musks| - Heart note: green bourbon geranium with floral and rosy notes| - Base note: amber woods composed of Per balsam, benzoin resin, and guaiac wood| | HOW TO USE: | | The fragrance intensifies with the warmth of your body. Apply it in the folds of your knees and elbows for an intense and long-lasting scent. If you prefer to apply the fragrance on your wrists, make sure to reapply it after frequently washing your hands, as washing tends to rinse away the fragrance. After applying the fragrance, avoid rubbing or patting the skin. This breaks down the fragrance, causing it to fade more quickly.