Founded in 1880 in Rothenkirchen, Saxony, by Franz Ströher — a trained hairdresser — Wella Professionals carries the German word for "wave" in its name: a term officially registered by the Ströher family in 1924, when the brand shifted from producing tulle for wigs to focusing on technical innovation in hair. In 1957, it opened its Research Center in Darmstadt, Germany, which became the laboratory where modern standards for professional coloring and care were defined. Since then, the brand has built a recognizable legacy: it is now the most widely used professional salon coloring brand in the world, present in over 150 countries and a reference point for hairdressers seeking technical precision and repeatable results.

The Wella Professionals selection on Papique

The twenty-seven products in the catalog cover the most relevant areas of professional care outside the salon: color maintenance treatments, formulas for structurally fatigued hair, conditioners, concentrated action masks, and defined hold styling products. The selection is designed for those who already know their hair type and seek continuity at home in a salon ritual: formulas created for the hands of a professional, reformulated for daily use without losing their depth of action.

Scroll through the collection to find the line that best suits your specific needs: each product sheet includes the composition and usage profile, allowing you to navigate with the same care as you would in a consultation in the salon.