Founded in November 2021 by Ariana Grande, r.e.m. beauty is an American cosmetics brand based in Los Angeles that is rooted in a specific imagery: dreaming as a creative state, the rapid movement of the eyes during sleep as a metaphor for vision and transformation. The name itself intertwines a reference to the physiology of dreaming — REM sleep — with that of a track from the album Sweetener (2018). The resulting aesthetic is built around retro-futurism and sensory glamour: clean lines, vibrant pigments, hybrid formulas that blend makeup and skincare. Each product is created with the explicit intention of being a tool for personal expression, not just an ornament. The brand is fully vegan and cruelty-free.

The r.e.m. beauty selection at Papique

The seventeen items available in the catalog cover the three fundamental areas of artistic makeup: eyes, lips, and complexion. You will find high-pigment liquid formulas for the eyes, multitasking products designed for lips and complexion, and skincare-makeup hybrids that work on skin texture while enhancing its color. The brand's approach is modular: the references are designed to interact with each other, building a look through layering rather than overlapping. Those approaching the brand for the first time can start with the eyes — the aesthetic focal point since the launch — and then explore the ranges dedicated to the face and lips.

We invite you to scroll through the complete selection: each product sheet includes texture, finish, and usage notes to guide you in your choice with the same care we dedicate to every reference in our catalog.