Sheglam was founded in 2019, based in Singapore, as an independent cosmetic brand linked to the Shein ecosystem. Founded by Sylvia Fu, it operates with a direct-to-consumer model and distribution that is now active in dozens of countries. Its recognizable hallmark is color cosmetics — face, eyes, lips — developed according to a recognized cruelty-free certification (Leaping Bunny), with a declared focus on color research and inclusivity of formulas for different skin tones. It is not a niche brand in the strictest sense: it is a global brand that has built its identity on pigment performance and ease of use.

The Sheglam Selection

The four products available on Papique represent a curated choice within a broader range. The reference category is color: liquid and powder textures designed for the face and lips, where the brand expresses its most established expertise. Those approaching Sheglam for the first time will find formulas with direct pigment, suitable for those seeking a visible result without complex layering. Those already familiar with the brand can evaluate which references best integrate with the rest of their beauty ritual.

As you scroll through the selection gathered here, each product sheet includes composition and usage instructions: we invite you to read them carefully before purchasing, to choose the reference that best suits your needs.