It’s a 10
It's a 10 Haircare was founded in the United States in 2006 by Carolyn Aronson — a stylist with over twenty years of experience behind the chair and salon owner — with a clear idea: to condense in a single bottle what the market was distributing, with mediocre results, in dozens of references for a single benefit. The brand's philosophy translates into multi-functional formulas designed for every hair type, from fine straight to thick curly, and a distribution that now spans over 117 countries. Aronson is still the sole owner of the brand, one of the rare cases of professional haircare that is female-owned and independent on a global scale.
The It's a 10 selection at Papique
The thirteen It's a 10 products available in our catalog cover the essential stages of hair care: from cleansing to pre and post-styling treatments, with particular attention to leave-in products and reinforcements for chemically treated or heat-stressed hair. Those approaching the brand for the first time will find it useful to start with the leave-in lines, the historical starting point of the brand; while those who are already familiar with the multi-benefit philosophy can focus on more specific treatments for structure and needs.
Explore the selection: each formula has been chosen for its consistency with Papique's criteria — quality of raw materials, professional positioning, and tangible results on real hair, not just on the packaging.
16 products
Best sellers It’s a 10
It's a 10 Miracle Styling Potion 133,1 ml — Hair Styling Cream
€46,11
2
It's a 10 Miracle Shampoo Plus Keratin 1000 ml — Hair Shampoo
€50,60
3
It's a 10 Miracle Shampoo idratante 295,7 ml — Shampoo
€20,26
4
it's a 10 Miracle Silk Hair mask maschera deep nourishment 240 ml
€75,21
5
Hair set It's A 10 Soothe&Balance Duo Set (h/serum/59.1ml+h/spray/59.1ml)
€52,51
6
It's a 10 Miracle Silk Conditioner — conditioner for shiny, soft hair 148 ml
€48,07
Frequently asked questions
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It's a 10 Miracle Styling Potion 133,1 ml — Hair Styling Cream
Seller:It's a 10 Miracle Styling Potion 133,1 ml — Hair Styling CreamIt`s a 10- Regular price
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€46,11 - Regular price
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- Sale price
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€46,11
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It's a 10 Miracle Shampoo Plus Keratin 1000 ml — Hair Shampoo
Seller:It's a 10 Miracle Shampoo Plus Keratin 1000 ml — Hair ShampooIt`s a 10- Regular price
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€50,60 - Regular price
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- Sale price
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€50,60
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It's a 10 Miracle Shampoo idratante 295,7 ml — Shampoo
Seller:It's a 10 Miracle Shampoo idratante 295,7 ml — ShampooIt`s a 10- Regular price
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€20,26 - Regular price
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- Sale price
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€20,26
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it's a 10 Miracle Silk Hair mask maschera deep nourishment 240 ml
Seller:it's a 10 Miracle Silk Hair mask maschera deep nourishment 240 mlIt`s a 10- Regular price
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€75,21 - Regular price
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€79,81 - Sale price
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€75,21
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Hair set It's A 10 Soothe&Balance Duo Set (h/serum/59.1ml+h/spray/59.1ml)

Seller:Hair set It's A 10 Soothe&Balance Duo Set (h/serum/59.1ml+h/spray/59.1ml)It`s a 10- Regular price
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€52,51 - Regular price
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€54,12 - Sale price
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€52,51
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It's a 10 Miracle Silk Conditioner — conditioner for shiny, soft hair 148 ml
Seller:It's a 10 Miracle Silk Conditioner — conditioner for shiny, soft hair 148 mlIt`s a 10- Regular price
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€48,07 - Regular price
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€50,83 - Sale price
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€48,07
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It's a 10 Moisture For Curls Day And Night — set maschera and leave-in conditioner for curls (59,1 ml + 59,1 ml)
Seller:It's a 10 Moisture For Curls Day And Night — set maschera and leave-in conditioner for curls (59,1 ml + 59,1 ml)It`s a 10- Regular price
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€45,52 - Regular price
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€46,97 - Sale price
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€45,52
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it's a 10 Miracle Leave-in Product leave-in conditioner spray 120 ml
Seller:it's a 10 Miracle Leave-in Product leave-in conditioner spray 120 mlIt`s a 10- Regular price
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€33,92 - Regular price
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€46,23 - Sale price
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€33,92
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It's a 10 Miracle — smoothing shampoo for hair 1000 ml
Seller:It's a 10 Miracle — smoothing shampoo for hair 1000 mlIt`s a 10- Regular price
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€46,92 - Regular price
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€56,30 - Sale price
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€46,92
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It`s a 10 It's a 10, Silk Express, Hair Shampoo, Nourishing, 1000 ml
Seller:It`s a 10 It's a 10, Silk Express, Hair Shampoo, Nourishing, 1000 mlIt`s a 10- Regular price
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€47,45 - Regular price
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- Sale price
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€47,45
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It's a 10 Miracle Moisture Daily — volumising hair conditioner 1000 ml
Seller:It's a 10 Miracle Moisture Daily — volumising hair conditioner 1000 mlIt`s a 10- Regular price
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€50,60 - Regular price
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- Sale price
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€50,60
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it's a 10 Plus Keratin Miracle Leave-in Potion 88,7 ml — Hair Conditioner
Seller:it's a 10 Plus Keratin Miracle Leave-in Potion 88,7 ml — Hair ConditionerIt`s a 10- Regular price
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€38,64 - Regular price
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€45,31 - Sale price
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€38,64
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It's a 10 Silk Express Smooth & Shine 517,5 ml — Conditioner
Seller:It's a 10 Silk Express Smooth & Shine 517,5 ml — ConditionerIt`s a 10- Regular price
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€61,64 - Regular price
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- Sale price
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€61,64
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It's a 10 Miracle Deep Plus Keratin 517,5 ml Repairing hair conditioner

Seller:It's a 10 Miracle Deep Plus Keratin 517,5 ml Repairing hair conditionerIt`s a 10- Regular price
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€59,80 - Regular price
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- Sale price
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€59,80
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It's a 10 Miracle 295,7 ml Hair Treatment Conditioner

Seller:It's a 10 Miracle 295,7 ml Hair Treatment ConditionerIt`s a 10- Regular price
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€62,21 - Regular price
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€83,72 - Sale price
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€62,21
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It's a 10 Silk Express 295.7 ml — Shampoo
Seller:It's a 10 Silk Express 295.7 ml — ShampooIt`s a 10- Regular price
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€56,35 - Regular price
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- Sale price
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€56,35


















