Founded in Bologna on February 27, 1967, Barex Italiana is a family-run business that has managed to grow on an international scale without giving up the artisanal approach that has distinguished it since its origins. Fully specialized in professional hair cosmetics — treatments, coloring, styling — the company produces everything in-house, in a laboratory that works with over five hundred selected raw materials: natural and essential oils, botanical extracts, proteins, algae. Each fragrance is designed as a true olfactory logo, capable of making each line recognizable even with closed eyes. Barex Italiana is now distributed in more than twenty-five countries.

The Barex Italiana Selection

The four products in the Papique catalog represent a precise entry point into the Barex Italiana universe: formulations designed for the professional salon, now accessible to those seeking the same technical care at home. You will find lines tailored for specific needs — treated hair, fragile structures, deep nourishment requirements — each with its own olfactory identity and recognizable texture. Before choosing, it is useful to start from your hair structure and usage habits: each product responds to a treatment logic, not a generic routine.

Scroll through the selection to find the formula that best suits your hair. We are here to help you make the right choice.