Avant was born in 2016 in the London neighborhood of Old Street, a creative crossroads that has shaped the brand's sober and rigorous aesthetic. Its proposal is based on a precise principle: every ingredient in the formulas deserves to be known, not hidden — so much so that it is prominently displayed on the packaging, not in the fine print of the inner leaflet. Botanicals like damask rose and sweet almond oil coexist with biotechnological actives — hyaluronic acid, peptides — developed in collaboration with dermatologists. The approach is gender-neutral by declared choice: the formulas address the needs of the skin, regardless of who wears them.

The Avant selection from Papique

The nineteen available references cover the key moments of a demanding routine: plumping treatments, dense-textured serums, concentrated action masks, and progressive release night formulas. Those approaching the brand for the first time will find it useful to distinguish the lines by objective — structural hydration, tone uniformity, firmness — rather than by format. The transparent composition of each product, with the ingredients prominently listed, facilitates a conscious choice even for the most sensitive skin or those accustomed to carefully selecting what they apply.

We invite you to explore the complete selection: each product sheet provides the full composition and usage instructions, so you can navigate with the same precision that Avant puts into formulation.