Founded in Paris in 1909 by the mind of chemist Eugène Schueller, L'Oréal takes its name from the first hair dye formula he patented — the «Auréale» — which was distributed from the very beginning among hairdressers in the capital. This choice to root itself in the professional world before reaching the general public has profoundly marked the brand's identity: scientific research applied to beauty, formulation rigor, and attention to technical skill. Throughout the twentieth century, the group gradually expanded into skincare, perfumery, and makeup, building a portfolio that today includes dozens of brands distributed in over one hundred and fifty countries, making L'Oréal the world's leading cosmetics group by revenue.

The L'Oréal Selection

Within the Papique catalog, the L'Oréal products available embody the brand's commitment to a beauty founded on expertise: formulations developed in the lab, textures designed to meet specific needs, and an aesthetic grammar that stems from Parisian rigor. The three available items cover different facets of the brand's universe — it is up to you to navigate through them with the same spirit as one explores a curated collection. Each reference is accompanied by a complete sheet; for any further information, our staff is available for consultation.

Scroll through the selection and let the composition and sensory experience of each product guide your choice.