When it comes to choosing professional hair care products, Wella and System Professional are two leading brands. Both are available on Papique and offer a wide, specialized range for every need.
On this page, you'll find a detailed comparison of the two brands: positioning, actual price ranges, sizes, specialties, and who they’re best suited for. We help you understand which line fits your needs better, with concrete examples of products and prices.
The products we talk about
Brand positioning and philosophy
Wella is a historic name in the haircare sector, known for its broad selection ranging from shampoos and conditioners to masks, oils, and targeted treatments. It’s chosen by both professionals and end users looking for quality and reliability.
- System Professional positions itself as a premium brand, focusing on personalized treatments and advanced formulas, often used in high-end salons.
- Both brands belong to the same group, but System Professional stands out for its more specialized approach and lines aimed at particular needs.
Price ranges and available sizes
Wella products on Papique start at around €38 for conditioners and shampoos in large sizes (1000 ml), up to €90 for toning masks of 500 ml. Examples: "Wella Elements Renewing Shampoo 1000 ml" at €39.51, "Wella Professionals Oil Reflections mask 500 ml" at €42.87.
- System Professional offers products from €15.85 ("System Professional Lipidcode Hydrate Emulsion 50 ml") up to €118.98 for 1000 ml shampoo ("System Professional LipidCode LuxeBlond Shampoo LB1 1000 ml").
- Available sizes: Wella often offers maxi sizes of 500 ml and 1000 ml; System Professional provides both small (50-250 ml) and large sizes (up to 1000 ml), including niche products like mousses and emulsions.
Strengths and best-selling products
Wella stands out for variety and availability of products for every need: from repair ("Wella Ultimate Repair Conditioner Refill 500 ml"), to nourishment ("Wella Fusion Conditioner 1000 ml"), to toning masks ("Wella Color Fresh Golden Gloss Mask 500 ml").
- System Professional focuses on targeted and innovative treatments, like "System Professional Purifying Mask 200 ml" (€93.93), "System Professional Perfect Repair Mousse 150 ml" (€46.25), and conditioners specific for blonde or damaged hair.
- Both brands offer nourishing and repairing solutions, but System Professional caters to those seeking more refined and personalized formulas.
Who each brand is best suited for
Wella is ideal if you want good value for money, large sizes, and a wide selection for the whole family. It suits those who want reliable products for frequent use and specific treatments without high costs.
- System Professional is recommended for those seeking more professional and personalized treatments, especially for particular needs like blonde or damaged hair or for those wanting premium products.
- If you want salon-quality results at home and are willing to invest more, System Professional offers advanced formulas and a more specialized range.
Summary comparison
| Aspect | Wella | System Professional |
|---|---|---|
| Price range | €38-90 (large sizes) | €15-119 (small and large sizes) |
| Best-selling products | Shampoos, conditioners, toning masks | Shampoos, conditioners, specialist masks, mousses |
| Sizes | 500 ml, 1000 ml | 50 ml, 200 ml, 250 ml, 400 ml, 1000 ml |
| Specialties | Repair, nourishment, toning | Targeted treatments, hydration, repair, products for blonde hair |
| Who it’s for | Those seeking quality and value, frequent use | Those wanting professional and personalized treatments |
| Example price shampoo 1000 ml | from €39.51 | up to €118.98 |
| Availability on Papique | Wide range (101 products) | Specialist selection (50 products) |
Explore the full Wella and System Professional haircare selection on Papique · Capelli Wella (101)
Frequently asked questions
Wella or System Professional: which lasts longer?
It depends on the size chosen and usage frequency. Wella often offers maxi 1000 ml sizes, ideal for those looking for longevity.
Which is the cheapest product between the two brands?
The cheapest product is "System Professional Lipidcode Hydrate Emulsion 50 ml" at €15.85.
Are there specific products for blonde hair?
Yes, System Professional offers "LipidCode LuxeBlond Shampoo LB1 1000 ml" and "Luxeblond Hydrating Conditioner for Blonde Hair 200 ml."
Does Wella offer products for intense repair?
Yes, for example "Wella Ultimate Repair Conditioner Refill 500 ml" and "Wella Fusion Conditioner 1000 ml" are designed for damaged hair.
Which brand to choose for a personalized treatment?
System Professional is better suited if you’re looking for targeted and personalized solutions for specific needs.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-11-03.