Tous vs Payot: quale scegliere per cofanetti e set regalo?

Tous vs Payot: which to choose for gift sets and boxes?

If you're looking for a gift box or set and can't decide between Tous and Payot, this page helps you understand the real differences between the two brands. We analyze data available on Papique to offer you a transparent comparison on prices, product types, specialties, and ideal recipients.

Whether you want to gift an iconic fragrance or a complete skincare set, knowing each brand’s features lets you make a more informed choice based on your needs and budget.

The products we talk about

Positioning and product types

Tous and Payot occupy different spaces in the gift box and set market. Tous is known for its fragrance sets, often paired with body lotions or beauty cases, catering to both women and men. Best-selling Tous sets include "Tous Kaos Gift Set 100 ml + 30 ml" (€120.80) and "Tous Touch women's gift set Eau de toilette 100 ml + body lotion 100 ml + shower gel 100 ml" (€97.06).

Payot, on the other hand, specializes in skincare and offers face, body, and complete routine sets, focusing on needs like hydration, radiance, and anti-aging. Popular gift sets include "Payot Roselift Illuminating Day Cream 50 ml + Lifting Day Eye Cream 15 ml + Neo Revitalizing Serum 5 ml Gift Set" (€127.74) and "Payot Crème N2 Cashmere 2-piece Gift Set" (€53.70).

Price ranges and formats

Tous gift sets start around €87.93 and go up to €150.21, with most sets priced between €90 and €140. Common formats are Eau de Parfum or Eau de Toilette in 90 or 100 ml sizes, often accompanied by minis or accessories.

  • "Tous Man 2-piece Gift Set" — €87.93
  • "Tous LoveMe The Onyx 90 ml 3-piece Women" — €141.08

Payot offers a wider price range: starting from about €51.70 ("Payot My Rituel Luminosity Antipollution Scented Water Set 25") up to €216.80 for the "Payot Advent Calendar 24 pieces." Formats vary, with creams at 50 ml, serums at 30 ml, and multi-piece sets.

  • "Payot My Bundle Serum 30 ml Cream Stick Gift Set" — €61.75
  • "Payot Suprême Absolu 3-piece Gift Set" — €139.10

Strengths and ideal recipients

Tous’s strength lies in offering iconic fragrances in carefully crafted gift packaging, perfect for those who love scents and want an elegant, ready-to-use present. The sets are ideal for anyone seeking a classic, timeless gift for women or men.

Payot stands out for its variety of skincare sets, suited for those wanting to care for their skin with targeted routines. Their solutions address specific needs (hydration, anti-aging, radiance) and appeal to those who prefer face and body products over fragrances.

Who is Tous best for and who is Payot best for?

Choose Tous if you want to gift a branded fragrance in an elegant package, possibly with matching accessories. It’s the best pick for fragrance lovers looking for a traditional yet refined gift.

Go for Payot if the recipient enjoys skincare or wants to try a complete face or body routine. Payot sets suit those who want to take care of themselves with products tailored to their needs.

Summary comparison

AspectTousPayot
Price range€87.93 – €150.21€51.70 – €216.80
Best-selling productsTous Kaos Gift Set, Tous Touch women’s gift setPayot Roselift Gift Set, Payot Crème N2 Cashmere
FormatsFragrances 90/100 ml + minis/accessoriesCreams 50 ml, serums 30 ml, multi-piece sets
SpecialtiesFragrance sets for women/menSkincare sets for face/body, anti-aging, hydration
For whomFragrance lovers, classic giftsThose wanting skincare routines, skin care focus
Number of products available2620
Men’s availabilityYes (e.g., Tous Man Gift Set)Yes (e.g., Payot Optimale Men Cares Ritual)

Discover all Tous and Payot gift sets on Papique · Set regalo Tous (26)

Discover all Tous and Payot gift sets on Papique · Set regalo Payot (20)

Frequently asked questions

What is the main difference between Tous and Payot gift sets?

Tous mainly offers fragrance sets, while Payot provides skincare sets for face and body.

Which brand has a more affordable price range?

Payot starts at lower prices (around €51.70), while Tous begins at about €87.93.

Are there gift sets for men in both brands?

Yes, both Tous and Payot offer gift sets dedicated to men.

Which brand should I choose for a complete skincare gift?

Payot specializes in skincare sets with face and body routines.

Do Tous sets only include fragrances?

Tous sets mainly include fragrances, often paired with body lotions or accessories.

Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-16.