Are you considering whether to buy Lancôme or IT Cosmetics make-up? Both brands are available on Papique, but they have different positioning and strengths. On this page, you’ll find an honest comparison based on real data: prices, best-selling products, specialties, and target users.
Whether you’re looking for an iconic foundation, a volumizing mascara, or a specific concealer, here you’ll find the essential info to pick the brand that best suits your makeup needs.
The products we talk about
Positioning and product range: what Lancôme and IT Cosmetics offer
Lancôme is a historic high-end make-up brand, with a wide collection counting 339 items on Papique. Its strengths include iconic products like the "Lancôme Hypnôse Volume-à-Porter Volumizing Mascara 01 Noir Intenso 6.5 ml" (€64.42) and a broad selection of foundations, blushes, palettes, and setting sprays. IT Cosmetics, on the other hand, offers a more focused selection (147 products on Papique), with special attention to multifunctional foundations like the "IT Cosmetics Your Skin But Better CC+ Foundation Tan Rich 32 ml" (€73.60) and targeted concealers such as "It Cosmetics Bye Under Eye 20.0 Medium 12 ml" (€55.80).
- Lancôme emphasizes elegance, innovation, and a wide product range.
- IT Cosmetics stands out for practical, often multifunctional products, focusing on complexion and correction.
Real price ranges compared
Lancôme make-up prices on Papique range from about €47 (concealers like "Lancôme Teint Idole Ultra Wear Camouflage 095 Ivory W006 13.5 ml" at €47.61) up to €78.96 ("Lancôme Hypnose Highly Pigmented Eyeshadow 17 Bronze Absolu 4 g"). Foundations range between €57 and €66.
IT Cosmetics is positioned at a slightly more accessible price point for concealers (from €35.26 to €39.88 for "It Cosmetics Bye Dark Spots" and "Do it all Concealer"), while CC+ foundations start at €52.88 and go up to €73.60.
- Lancôme: mid-to-high price range, wide selection of premium products.
- IT Cosmetics: lower prices on concealers, similar to Lancôme on foundations and eye products.
Strengths and specialties of the two brands
Lancôme excels in volumizing mascaras, blushes, and lip palettes like the "Lancôme L'Absolu Rouge Lip Palette Holiday Edition 9.95 g" (€56.92). It also offers setting sprays and a wide range of illuminating and stick foundations.
IT Cosmetics is known for its targeted concealers ("It Cosmetics Bye Dark Spots 51 Rich Warm 7 ml" at €35.26) and CC+ foundations with SPF, ideal for those seeking practicality and protection. Also notable are specific eyebrow products like "It Cosmetics Power Taupe 0.16 g" (€49.61).
- Lancôme: perfect for those wanting a complete make-up, iconic products, and a variety of textures.
- IT Cosmetics: recommended for those who want multifunctional foundations and targeted concealers.
Who is Lancôme best for, and who is IT Cosmetics for?
Choose Lancôme if you want high-end make-up focusing on elegance, refined packaging, and iconic products for eyes, complexion, and lips. It’s suitable for those who enjoy experimenting with different textures and want a full make-up look.
IT Cosmetics is better if you’re after practicality, multifunctional products, targeted concealers for specific needs, and quick solutions for the complexion. It’s also ideal for those who want make-up with attention to ingredients and skin comfort.
Summary comparison
| Aspect | Lancôme | IT Cosmetics |
|---|---|---|
| Price range | Concealers from €47.61 to €54.07, foundations €57-66, mascara €64.42, eyeshadows up to €78.96 | Concealers from €35.26 to €39.88, foundations from €52.88 to €73.60, eye/eyebrow pencils from €48.12 |
| Best sellers | Hypnôse Mascara, Teint Idole Ultra Wear Foundation, L'Absolu Rouge Palette | Your Skin But Better CC+ Foundation, Bye Dark Spots Concealers, Power Taupe Eyebrow Pencil |
| Formats | Stick and liquid foundations, powder blushes, lip palettes, setting sprays | CC cream, liquid concealers, eyebrow pencils, gel eyeliner |
| Specialties | Volumizing mascaras, illuminating foundations, wide blush and palette selection | Targeted concealers, multifunctional foundations with SPF, practical and specific products |
| Best for | Those seeking complete make-up, high-end, variety of textures and finishes | Those wanting practicality, targeted correction, multifunctional complexion products |
Discover all Lancôme and IT Cosmetics make-up now on Papique · Makeup Lancôme (339)
Discover all Lancôme and IT Cosmetics make-up now on Papique · Makeup IT Cosmetics (147)
Frequently asked questions
What is Lancôme's most iconic make-up product?
The "Lancôme Hypnôse Volume-à-Porter Volumizing Mascara 01 Noir Intenso 6.5 ml" is one of the most recognized products in Lancôme's make-up line.
Is IT Cosmetics cheaper than Lancôme?
IT Cosmetics offers concealers at lower prices (starting from €35.26), but for foundations and other products, prices are similar to Lancôme's.
Which brand has a wider make-up selection on Papique?
Lancôme offers a much broader range, with 339 make-up products compared to IT Cosmetics' 147.
What kind of foundations does IT Cosmetics offer?
IT Cosmetics offers multifunctional CC+ foundations, some with SPF, like the "IT Cosmetics Your Skin But Better CC+ Foundation Tan Rich 32 ml."
Who is IT Cosmetics make-up recommended for?
IT Cosmetics is ideal for those seeking practicality, multifunctional products, and targeted concealers for specific complexion needs.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-11-01.