If you're considering a new unisex fragrance and torn between Jo Malone and Born to Stand Out, here’s an up-to-date, unbiased guide. We analyze real prices, available sizes, the most popular products, and the positioning differences between the two brands.
Both are available at Papique, an online perfumery specializing in niche brands and big names. Here’s everything you need to pick the fragrance that best fits your style and needs.
The products we talk about
Brand positioning and philosophy
Jo Malone is a British brand known for its minimalist elegance and transparent compositions, often featuring fresh, floral, and citrus notes. It offers a wide range (over 130 unisex fragrances) catering to those looking for a versatile scent suitable for any occasion.
Born to Stand Out, on the other hand, positions itself as a niche brand with a bold character, offering intense, gourmand, and often daring fragrances. Its selection (95 unisex scents) includes Eau de Parfum, Extrait de Parfum, and Eau de Toilette, focusing on refined ingredients and concentrated formats.
Real price ranges and available sizes
Jo Malone offers Eau de Cologne and some Eau de Parfum, with prices starting around €75.67 for the 30 ml size (e.g., Jo Malone Grapefruit Unisex 30 ml) up to €354.20 for special editions in 100 ml (e.g., Jo Malone Sandalwood & Spiced Apricot Eau de Cologne Unisex 100 ml, currently unavailable). The most common sizes are 30 ml, 50 ml, and 100 ml.
- Jo Malone 30 ml: from €74.98 to €96.12
- Jo Malone 50 ml: from €117.48
- Jo Malone 100 ml: from €189.04 to €354.20
Born to Stand Out sits at a higher price point for small and medium sizes: for example, Born to Stand Out Oud Candy Extrait de Parfum 15 ml costs €205.27, while the 50 ml Eau de Parfum (e.g., Born To Stand Out Dgaf Eau de parfum 50 ml) reaches €381.22. The 100 ml (e.g., Born to Stand Out Warm Air Eau de Toilette 100 ml) starts at €197.57 (on promotion) and can exceed €370.
Strengths and best-selling products
Jo Malone stands out for its variety of fresh and easy-to-wear fragrances, such as Jo Malone Green Almond & Redcurrant Eau de Cologne Unisex 50 ml (€117.48) and Jo Malone Orange Bitters Aromatic Cologne Unisex 30 ml (€74.98). It also offers body mists like Jo Malone Myrrh & Tonka Scented Body Spray (€83.58).
Born to Stand Out focuses on gourmand, amber scents with intense ingredients: examples include Born to Stand Out Fig Porn Eau de Parfum 50 ml (€352.01), Born To Stand Out Dgaf Eau de parfum 50 ml (€381.22), and Born to Stand Out Black Karak 50 ml — Extrait de Parfum (€565.57). It also offers compact 15 ml sizes, perfect for those wanting to try niche fragrances without committing to a large bottle.
Who is Jo Malone best for and who should choose Born to Stand Out
Jo Malone is recommended for those seeking refined unisex fragrances suitable for both day and night, with a wide selection of fresh and floral notes. Prices are more accessible in small and medium sizes, and the range of options is broad.
Born to Stand Out is ideal for those wanting intense, gourmand, or spicy niche perfumes with a strong personality. Prices are higher, especially for Extrait de Parfum and medium sizes, but the quality of ingredients and concentration are designed for those looking for something exclusive and unconventional.
Summary comparison
| Aspect | Jo Malone | Born to Stand Out |
|---|---|---|
| Price range | 30 ml from €74.98; 50 ml from €117.48; 100 ml up to €354.20 | 15 ml from €193.20; 50 ml from €352.01 to €565.57; 100 ml from €197.57 to €371.45 |
| Best-selling products | Green Almond & Redcurrant, Grapefruit, Orange Bitters | Fig Porn, Dgaf, Black Karak, Oud Candy |
| Available sizes | 30 ml, 50 ml, 100 ml, body mist | 15 ml, 50 ml, 100 ml |
| Specialties | Fresh and floral Eau de Cologne, body mist | Intense Eau de Parfum and Extrait, gourmand and amber |
| For whom | Those seeking versatile elegance and affordable prices in small sizes | Those wanting intense and original niche fragrances |
| Number of products | 131 unisex fragrances | 95 unisex fragrances |
| Availability | Wide selection, many products always available | Some sizes and references may be out of stock |
Frequently asked questions
What is the most affordable Jo Malone unisex fragrance?
Jo Malone Grapefruit Unisex 30 ml is among the most affordable, priced at €75.67 (on promotion).
Does Born to Stand Out offer small sizes?
Yes, Born to Stand Out also offers 15 ml Extrait de Parfum, such as Oud Candy at €205.27.
Which brand has the widest selection of unisex fragrances?
Jo Malone offers over 130 unisex references, more than Born to Stand Out’s 95.
What are Born to Stand Out’s specialties?
Born to Stand Out stands out for gourmand, amber fragrances and intense Extrait de Parfum formats.
How do shipping and returns work on Papique?
Papique ships from Italy to over 60 countries, with returns accepted within 14 days of delivery.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-11-03.