When choosing between Evo and Ref for hair products, it’s important to understand the real differences between the two brands. Both are available on Papique and cater to those seeking quality and attention to detail, but with different approaches and price ranges.
This page provides an honest and detailed comparison of positioning, prices, flagship products, specialties, and who Evo and Ref are best suited for. If you’re wondering which brand is right for you, here you’ll find all the info you need to make an informed choice.
The products we talk about
Brand positioning and philosophy
Evo stands out for a creative and straightforward approach to hair care, with a wide range covering color treatments and styling. Ref, on the other hand, focuses on professional formulas, often tailored to specific needs like hydration, repair, and volume.
- Evo offers products for those seeking versatile, trendy solutions, including for colored hair and creative styling.
- Ref targets those wanting targeted treatments, with professional sizes and attention to specific ingredients for every need.
Price ranges and available sizes
Actual prices vary between the two brands, both by size and product type. Evo offers shampoos and treatments ranging from €41.47 to €69, with medium sizes (200-300 ml). For example, "Evo Fabuloso Colour Boosting Conditioner for Colored Hair Mahogany 220 ml" at €69, "Evo Style Water Killer 200 ml" at €42.23.
Ref often offers large sizes (up to 2000 ml) and prices from €22.63 (60 ml mask) up to €127.74 (1000 ml conditioner). Examples include "Ref Stockholm Illuminate 2000 ml" at €63.8, "Ref Intense Hydrate Moisturizing Conditioner 1000 ml" at €127.74.
Strengths and best-selling products
Evo stands out for variety in styling and treatments for colored and curly hair. Top sellers include "Evo Fab Pro Color Maintenance Conditioner 250 ml" (€52.65) and "Evo Total Recoil Curl Definer" (€65.55).
Ref excels in hydrating and repairing treatments, often in large sizes. Highlights are "Ref Intense Hydrate Masque 500 ml" (€106.47), "Ref Ultimate Repair Masque 250 ml" (€53.91), and "Ref Weightless Volume Shampoo 600 ml" (€97.34).
Who is Evo best for, who is Ref best for
Choose Evo if you want styling products, color maintenance, and creative solutions for curly or treated hair. The sizes are convenient and prices moderate, ideal for those who frequently change their routine.
Ref suits those seeking intensive treatments, deep hydration, or large sizes for frequent or professional use. Prices increase with size, but the range of specific solutions is wide.
Summary comparison
| Aspect | Evo | Ref |
|---|---|---|
| Price range | €41.47 - €69 (medium sizes) | €22.63 - €127.74 (including large sizes) |
| Best-selling products | Evo Fab Pro Color Maintenance Conditioner, Evo Total Recoil Curl Definer | Ref Intense Hydrate Masque, Ref Ultimate Repair Masque, Ref Weightless Volume Shampoo |
| Available sizes | 200-300 ml (some up to 285 ml) | 60 ml, 250 ml, 500 ml, 600 ml, 1000 ml, 2000 ml |
| Specialties | Color, styling, curls | Hydration, repair, volume |
| Best for | Those seeking versatility, styling, products for colored/curly hair | Those wanting intensive treatments, large sizes, professional solutions |
| Availability | Wide selection on Papique, some products sold out | Wide selection on Papique, some large sizes available |
Explore the Evo and Ref hair collections on Papique · Capelli EVO (36)
Explore the Evo and Ref hair collections on Papique · Capelli Ref (32)
Frequently asked questions
What is the main difference between Evo and Ref for hair?
Evo focuses on styling and color products, Ref on hydrating and repairing treatments often in large sizes.
Which brand is more cost-effective for large sizes?
Ref offers more options in large sizes (up to 2000 ml) with proportionate pricing.
Does Evo have products specifically for curly hair?
Yes, for example "Evo Total Recoil Curl Definer" is designed for curly hair.
Does Ref offer solutions for colored hair?
Yes, such as "Ref Illuminate Colour Instant Shine Lotion for colored hair."
Can I find both brands on Papique?
Yes, both Evo and Ref are available on Papique with shipping to over 60 countries.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-21.