If you're looking for professional hair care products, you've probably come across the brands Evo and It's a 10. Both are available on Papique and offer specific solutions for different needs, but they differ in positioning, pricing, and range.
On this page, you'll find a transparent comparison between Evo and It's a 10: we analyze real price ranges, best-selling products, sizes, and strengths. This way, you can make an informed choice on the brand that best suits your hair and budget.
The products we talk about
Positioning and range: Evo vs It's a 10
Evo positions itself as a niche brand with a wide range: 38 hair references, including color treatments, shampoos, conditioners, and styling products. The collection features specific items like Evo Fabuloso Colour Boosting Conditioner for Colored Hair Mahogany 220 ml and Evo Total Recoil Curl Definer, perfect for those seeking color maintenance and curl definition.
It's a 10 offers 15 products on Papique, focusing on multifunctional treatments, hydration, and repair. The line includes large-format shampoos (up to 1000 ml), conditioners, and leave-ins such as It's a 10 Miracle Shampoo Plus Keratin 1000 ml and it's a 10 Plus Keratin Miracle Leave-in Potion 88.7 ml.
Real price ranges: how much do Evo and It's a 10 cost?
Evo sits in a mid-high price range: prices range from around €44 for hairsprays and dry shampoos (Evo Style Water Killer 200 ml at €44.87) up to €69 for color treatments (Evo Fabuloso Colour Boosting Conditioner for Colored Hair Mahogany 220 ml). Most Evo products fall between €46 and €65.
It's a 10 offers a wider price range: starting at €20.26 for It's a 10 Miracle Hydrating Shampoo 295.7 ml and going up to €61.64 for It's a 10 Silk Express Smooth & Shine 517.5 ml. The large sizes (1000 ml) cost between €46.92 and €50.6, making them competitive for those seeking quantity and savings.
Strengths: what sets Evo and It's a 10 apart
- Evo: specialized in color treatments, creative styling products, and curl solutions. Offers references like Evo Fab Pro Color Maintenance Conditioner 250 ml and Evo Style Haze Styling Powder 50 ml.
- It's a 10: known for multifunctional treatments and hydrating/repairing products. Standouts include leave-ins like it's a 10 Plus Keratin Miracle Leave-in Potion 88.7 ml and curl sets (It's a 10 Moisture For Curls Day And Night).
Evo is ideal for those wanting to maintain and brighten color, as well as those seeking professional styling. It's a 10 suits those looking for convenience, hydration, and large sizes for frequent use.
Who is Evo recommended for? And It's a 10?
Evo is recommended if you have colored or curly hair or are looking for advanced styling products. The line offers specific solutions to maintain color and define texture, such as Evo Fabuloso Red Violet Repigmenting Treatment and Evo Total Recoil Curl Definer.
It's a 10 is better suited for those wanting hydration, repair, and a simplified routine. Thanks to the maxi sizes and leave-in treatments, it's ideal for families or frequent hair washers, with products like It's a 10 Miracle Moisture Daily — volumizing conditioner 1000 ml.
Summary comparison
| Aspect | Evo | It's a 10 |
|---|---|---|
| Price range | €44 – €69 | €20.26 – €61.64 |
| Best sellers | Evo Fabuloso Colour Boosting Conditioner for Colored Hair Mahogany 220 ml, Evo Total Recoil Curl Definer | It's a 10 Miracle Shampoo Plus Keratin 1000 ml, it's a 10 Plus Keratin Miracle Leave-in Potion 88.7 ml |
| Available sizes | From 50 ml to 300 ml | From 59.1 ml to 1000 ml |
| Specialties | Color treatments, styling, curls | Hydration, repair, leave-ins, large sizes |
| Who it's for | Colored hair, curls, creative styling | Dry, damaged hair, simple routine, frequent use |
| Number of products on Papique | 38 | 15 |
Discover all Evo and It's a 10 hair products on Papique · Capelli EVO (38)
Discover all Evo and It's a 10 hair products on Papique · Capelli It`s a 10 (15)
Frequently asked questions
What is the best Evo product for colored hair?
Evo Fabuloso Colour Boosting Conditioner for Colored Hair Mahogany 220 ml is designed to enhance and maintain color.
Which It's a 10 product is most cost-effective for frequent use?
Large sizes like It's a 10 Miracle Shampoo Plus Keratin 1000 ml offer great value for quantity and price.
Does Evo offer products specifically for curly hair?
Yes, Evo Total Recoil Curl Definer is formulated to define curls.
Does It's a 10 have leave-in treatments?
Yes, for example it's a 10 Plus Keratin Miracle Leave-in Potion 88.7 ml is a leave-in conditioner.
Which brand should I choose for dry and damaged hair?
It's a 10 offers various hydrating and repairing products, such as It's a 10 Miracle Deep Plus Keratin 517.5 ml Conditioner.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-30.