If you're deciding which brand to choose between It Cosmetics and Nudestix for makeup, this guide helps you understand the real differences. At Papique, you’ll find both brands with a wide and updated selection.
We analyze positioning, price ranges, best-selling products, and specialties of each brand, so you can find the best solution for your makeup needs and preferences.
The products we talk about
Brand positioning and philosophy
It Cosmetics is known for an approach that combines makeup with skincare, offering a broad range of products from foundations to concealers, as well as accessories like brushes and setting sprays. Nudestix, on the other hand, focuses on multifunctional, practical, and easy-to-apply products, perfect for those seeking quick makeup with a natural finish.
- It Cosmetics offers 145 makeup items on Papique, with a strong presence of foundations and concealers.
- Nudestix features 49 products, focusing on pencils and multifunctional sticks for face, eyes, and lips.
Price ranges and value for money
The price ranges of the two brands differ. It Cosmetics sits in the mid-to-high range, with prices from around €33 for the "Bye Dark Spots" concealers up to over €73 for the "Your Skin But Better CC+" foundation (32 ml). Most products are priced between €33 and €56.
Nudestix generally offers more affordable prices: blushes and multifunctional pencils range between €25 and €47, such as "Nudies Matte Sunkissed" at €33.92 and "Nudestix Stax All Over Color Blush Balm" at €25.64.
- It Cosmetics: also offers larger sizes (e.g., 100 ml setting sprays).
- Nudestix: sticks and pencils of 7 g, designed to be portable everywhere.
Best sellers and specialties
Among It Cosmetics’ best sellers are the "Your Skin But Better CC+ Foundation Tan Rich 32 ml" (€73.60), "Bye Under Eyes 20.0 Medium 12 ml" (€48.83), and the "Heavenly Luxe Brush" (€51.13). The focus is on foundations, concealers, and professional accessories.
Nudestix stands out for its blushes and multifunctional sticks like "Nudies Bloom Cherry Blossom Babe 7 g" (€37.70) and "Nudies Matte All Over Blush Picante 7 g" (€39.21), as well as makeup sets like "Set Beachy Nudes" (€41.47). Practicality and versatility are key strengths.
- It Cosmetics: ideal for those seeking coverage, long wear, and skincare-oriented products.
- Nudestix: perfect for lovers of natural, quick, and buildable makeup.
Who are they recommended for: which to choose?
It Cosmetics is recommended for those wanting makeup products that care for the skin, offer high coverage, and provide a wide range of shades and formats. If you need a foundation that combines makeup and sun protection, like the "Your Skin But Better CC Cream SPF50 Fair" (€51.13), it’s a choice to consider.
Nudestix is ideal if you prefer practical, multifunctional products with a natural finish. The sticks and pencils are designed for those often on the go or who want to streamline their makeup routine.
Summary comparison
| Aspect | It Cosmetics | Nudestix |
|---|---|---|
| Price range | €33-74 (most between €33 and €56) | €25-47 |
| Best sellers | Your Skin But Better CC+, Bye Under Eyes, Heavenly Luxe Brush | Nudies Bloom Cherry Blossom Babe, Nudies Matte All Over Blush, Set Beachy Nudes |
| Sizes | From 7 ml to 100 ml; brushes and sprays included | Sticks and pencils from 2.5 g to 7 g |
| Specialties | Foundations, concealers, professional accessories | Blushes, multifunctional sticks, makeup sets |
| For whom | Those seeking coverage, skincare, and wide variety | Those wanting practicality, natural and quick makeup |
| Number of products on Papique | 145 | 49 |
Explore the full makeup selection of It Cosmetics and Nudestix on Papique · Makeup Nudestix (49)
Frequently asked questions
It Cosmetics or Nudestix: which lasts longer?
It Cosmetics offers products known for long wear, especially foundations and concealers. Nudestix focuses on practicality and ease of touch-ups throughout the day.
Which brand has a wider shade range?
It Cosmetics offers a broader range of shades, especially in foundations and concealers, compared to Nudestix.
Are Nudestix products travel-friendly?
Yes, the 7 g stick and pencil formats are designed to be easily carried in a bag or while traveling.
Are there multifunctional products in It Cosmetics?
It Cosmetics mainly includes foundations, concealers, and accessories, but not multifunctional sticks like Nudestix.
What is the most affordable product among the best sellers?
Among the best sellers, the "Nudestix Stax All Over Color Blush Balm" is one of the most affordable at €25.64.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-23.