If you’re looking for professional hair care and styling products, you’ve probably come across the brands Color Wow and Abril et nature. Both are available on Papique and offer specific solutions for different hair types and needs.
This page provides an honest comparison between the two brands, detailing positioning, price ranges, best sellers, and strengths. The goal is to help you understand which brand fits your needs better.
The products we talk about
Brand positioning and philosophy
Color Wow is an international brand specializing in styling and care products for colored hair, focusing on innovation and ease of use. The range is broad, covering needs like root coverage, shine, and volume.
- Products like Color Wow Root Cover Up (€50.42) are designed for those wanting to keep their color flawless between dye jobs.
- The Curl Wow line targets curly and wavy hair, such as the Curl Wow Coco-Motion Hydrating Conditioner (€69.46).
Abril et nature, on the other hand, focuses on professional treatments for hair reconstruction, protection, and revitalization, with a strong presence of technical products and salon-sized formats.
- The Molecular Therapy line offers serums and masks for molecular repair, like the 100 ml Hair Serum (€51.82).
- There are also specific solutions such as the Stem Cells Splendor Essence (€45.61) for hair needing intensive treatments.
Price ranges and available sizes
Color Wow offers a mid-to-high price range, with shampoos and conditioners between €31 and €69, sprays and tonics from €32 to €44, and specific products like root cover powder at €50.42. Sizes generally range from 150 to 295 ml for treatments, 250 ml for shampoos and conditioners, and 2.1 g for root cover powders.
- For example, the Color Wow Color Security Shampoo 250 ml is currently on sale for €31.51 (down from €59.68).
- The Dream Coat Definition Spray for Waves and Curls 200 ml costs €32.59.
Abril et nature offers a wide price range: starting around €42 for masks and serums of 100/200 ml, up to €172.68 for 500 ml serums and over €97 for 1-liter shampoos. The sizes are often generous, designed also for professional use.
- The Molecular Therapy Repair Hair Mask 200 ml costs €42.39.
- The Age Reset Shampoo 1000 ml is priced at €97.66.
Strengths and target users
Color Wow is perfect for those seeking practical and innovative solutions for colored hair, everyday styling, and color maintenance between dye sessions. The products are designed to be easy to use at home and address needs like volume, shine, and curl definition.
- The Root Cover Up powder is highly praised for instantly covering roots.
- The Dream Cocktail line offers tonics specifically for volume and strength.
Abril et nature targets those looking for professional treatments for reconstruction, intensive protection, and revitalization, even on damaged or fine hair. Products are often chosen by those seeking visible results and technical formulas.
- The Repair Molecular Therapy Mask 200 ml is ideal for hair needing deep repair.
- The Keratin Serum 500 ml (€172.68) is designed for intensive keratin treatments.
Summary comparison
| Aspect | Color Wow | Abril et nature |
|---|---|---|
| Price range | Mostly €31-69; some products over €67 | €42-100; professional serums up to €172 |
| Best sellers | Root Cover Up, Color Security Shampoo, Dream Coat | Molecular Therapy Serum, Repair Molecular Therapy Mask, Keratin Serum |
| Sizes | 2.1 g (powder), 150-295 ml (treatments), 250 ml (shampoo/conditioner) | 100-200 ml (serums/masks), 500 ml (serums), 1000 ml (shampoos/masks) |
| Specialties | Styling and color maintenance, volume, curls | Repair treatments, reconstruction, keratin |
| For whom | Colored hair, those seeking practicality and at-home styling | Damaged, fine hair, those wanting professional treatments |
| Availability on Papique | 45 products | 27 products |
| Shampoo price examples | Color Security Shampoo 250 ml: €31.51 | Age Reset Bain Shampoo 1000 ml: €97.66 |
Explore all Color Wow and Abril et nature hair products on Papique · Capelli Color WOW (45)
Explore all Color Wow and Abril et nature hair products on Papique · Capelli Abril et nature (27)
Frequently asked questions
What is the main difference between Color Wow and Abril et nature?
Color Wow specializes in styling and color maintenance products, while Abril et nature offers professional treatments for hair reconstruction and protection.
Which brand is better for damaged hair?
Abril et nature provides various solutions for damaged hair, such as the Molecular Therapy line and keratin serums.
Does Color Wow have products specifically for root coverage?
Yes, Color Wow’s Root Cover Up powder is designed to cover roots between colorings.
What sizes are available for Abril et nature products?
Abril et nature offers sizes from 100 ml to 1000 ml, suitable for both home and professional use.
Are there significant price differences between the two brands?
Color Wow sits in a mid-to-high price range, while Abril et nature offers both affordable products and high-end professional treatments.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-11-01.