Briogeo vs Ref: quale scegliere per i tuoi capelli?

Briogeo vs Ref: which to choose for your hair?

If you’re looking for hair care products and torn between Briogeo and Ref, this guide helps you understand the real differences between these two brands available on Papique. Both offer specific solutions for various needs but differ in positioning, price ranges, and product types.

Let’s explore the main features, bestsellers, and who Briogeo and Ref are best suited for, so you can make an informed choice that truly fits you.

The products we talk about

Brand positioning and philosophy

Briogeo positions itself as a niche brand, focused on formulas tailored to particular needs like scalp care, curls, density, and repair. Ref, on the other hand, offers a wide range designed for both professional and home use, emphasizing large sizes and products for daily care and intensive treatments.

  • Briogeo: focuses on ingredients and targeted formulas for issues like hair loss, dandruff, curls, and damaged hair.
  • Ref: versatile solutions for different hair types, with lines dedicated to hydration, volume, color, and repair.

Price ranges and available sizes

Briogeo prices on Papique fall into a mid-high range, with shampoos and conditioners between €57.50 and €89.24, and treatments and serums up to €166.29. Sizes are medium (from 15 ml to 248 ml) and designed for personal use.

Ref offers a broader range also in terms of sizes: from travel sizes of 60 ml (Ref Weightless Volume 60 ml at €22.63) up to maxi sizes of 2000 ml (Ref Stockholm Intense Conditioner for Dry and Damaged Hair 2000 ml at €63.80). Prices start around €22 for small sizes and go up to €127.74 for 1-liter treatments.

Strengths and specialties of each brand

Briogeo stands out for products targeting specific needs:

  • Briogeo Scalp Revival scalp oil 100 ml: to nourish and soothe (€72.22).
  • Briogeo Don't Despair, Repair! 118 ml Hair Treatment: to repair and combat hair loss (€73.60).
  • Briogeo Curl Charisma 236 ml Curly Hair Shampoo: designed for curls and waves (€64.40).

Ref focuses on versatility and value in large sizes:

  • Ref Stockholm Intense Conditioner for Dry and Damaged Hair 2000 ml: nourishing at €63.80.
  • Ref Intense Hydrate Masque 500 ml: moisturizing mask for dry hair (€106.81).
  • Ref Stockholm ProPlex 02.Perfector strengthening cream treatment 500 ml: to strengthen and repair (€46.18).

Who is Briogeo best for and who is Ref for?

Briogeo is ideal if you’re looking for treatments targeting specific needs (scalp, curls, density, repair) and prefer medium sizes, although availability may be limited.

Ref is better suited if you want products for frequent use, large sizes for the whole family, or professional treatments, with a wide range and competitive prices especially on maxi packs.

Summary comparison

AspectBriogeoRef
Price range€57.50 - €166.29€22.63 - €127.74
Best-selling productsScalp Revival Oil, Don't Despair Repair, Curl CharismaIntense Conditioner 2000 ml, Intense Hydrate Masque, ProPlex 02.Perfector
Available sizes15 ml - 248 ml60 ml - 2000 ml
SpecialtiesScalp, curls, density, repairLarge sizes, hydration, volume, color
Who it’s forThose seeking targeted treatments and formulasThose wanting versatile products and large sizes
AvailabilityCurrently many products unavailableSome products available, wide selection
Average shampoo pricearound €65 - €90from €22 (mini) to €97 (large sizes)

Explore all Briogeo and Ref hair products on Papique · Capelli Briogeo (18)

Explore all Briogeo and Ref hair products on Papique · Capelli Ref (32)

Frequently asked questions

What is the main difference between Briogeo and Ref?

Briogeo offers targeted treatments for specific needs, while Ref provides a wider range and large sizes suitable for frequent use.

Which brand is more cost-effective for large sizes?

Ref offers packages up to 2000 ml at competitive prices, ideal for those needing larger quantities.

Does Briogeo have products for curly hair?

Yes, such as Briogeo Curl Charisma 236 ml Curly Hair Shampoo, designed for curls and waves.

Does Ref have repairing treatments for damaged hair?

Yes, for example Ref Ultimate Repair Intensive Masque 250 ml and Ref ProPlex 02.Perfector 500 ml.

Which brand should I choose for sensitive scalp?

Briogeo offers specific products like Scalp Revival scalp oil.

Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-24.