If you’re looking for professional haircare products and can’t decide between Ayunche and Ref, here’s a clear guide to understand the real differences between these two brands. Both are available on Papique, the online perfumery specializing in niche and major brands.
Let’s analyze positioning, price ranges, strengths, and who they’re best suited for, with concrete examples of products and sizes. This way you can make an informed choice on the brand that fits your needs best.
The products we talk about
Brand positioning and philosophy
Ayunche positions itself as a premium brand, with a range focused on specific treatments, shampoos, oils, and serums for targeted needs like nourishment, repair, and color protection. Ref, on the other hand, offers a broader line, emphasizing large sizes and solutions for volume, nourishment, and professional treatments.
- Ayunche focuses on refined formulas and mid-to-high price points.
- Ref stands out for its variety of sizes, including very large ones (up to 2000 ml), and for ease of use both in salons and at home.
Price ranges and actual sizes
Ayunche offers shampoos and treatments in sizes from 100 to 200 ml, with prices ranging from €46.94 (Ayunche Derma 200 g — Soothing Shampoo) up to €67.69 (Ayunche Pro The Bond Enhancer Pre-Shampoo Treatment 100 ml). Some products like the illuminating oil (AYUNCHE Enhancing Silky Oil 100 ml) are available at €57.68 (discounted from €73.14).
Ref provides a wider range of sizes: from the handy 60 ml (Ref Weightless Volume Mask, €22.63 on sale) up to the maxi 2000 ml (Ref Stockholm Intense Hair Conditioner, €63.80). Prices start at €16.33 (REF Weightless Volume Shampoo 285 ml, currently unavailable) and go up to €73.23 for 1000 ml sizes.
Strengths and specialties of each brand
Ayunche stands out for the quality of its repairing and nourishing treatments, like the Ayunche Pro Deep Crema Rigenerazione Profonda 100ml (€67.62) and the Ayunche Enrich Bonding Hair Regenerating Serum 100 ml (€63.92). The line is designed for those seeking targeted results on damaged, colored, or intensely hydrated hair.
Ref is ideal for those wanting practical solutions for the whole family or frequent use, thanks to maxi sizes and products like the Ref Stockholm ProPlex 02.Perfector Strengthening Cream Treatment 500 ml (€46.18) and the Ref Stockholm Illuminate Hair Conditioner 2000 ml (€63.80). A great choice for those looking for volume and lightness, such as with the Ref Weightless Volume Mask 60 ml.
Who is Ayunche best for and who is Ref for?
Choose Ayunche if you have treated, damaged, or colored hair and want an intensive, targeted treatment. The products are ideal for those looking for rich formulas, sensory textures, and professional results at home.
Ref is better suited if you want practicality, large sizes, and good value for quantity, especially if you need products for the whole family, fine hair, or to maintain volume. Ref products are often chosen by those needing solutions for frequent use or salon settings.
Summary comparison
| Aspect | Ayunche | Ref |
|---|---|---|
| Price range | €46.94 - €67.69 (100-200 ml) | €16.33 - €73.23 (60-2000 ml) |
| Best-selling products | Ayunche Derma Shampoo, Enhancing Silky Oil, Enrich Bonding Cream | Ref Intense Conditioner 2000 ml, Weightless Volume Mask, ProPlex 02.Perfector |
| Available sizes | 100-200 ml | 60 ml, 250 ml, 285 ml, 500 ml, 1000 ml, 2000 ml |
| Specialties | Repair treatments, color protection, nourishing oils | Maxi sizes, volume, strengthening treatments |
| Ideal for | Treated, damaged, colored hair, those seeking targeted results | Families, frequent use, fine hair, those seeking practicality |
| Availability | 24 products on Papique | 26 products on Papique |
Discover all Ayunche and Ref hair products on Papique · Capelli Ayunche (24)
Discover all Ayunche and Ref hair products on Papique · Capelli Ref (26)
Frequently asked questions
Is Ayunche more expensive than Ref?
On average yes, Ayunche has higher prices for smaller sizes compared to Ref’s maxi sizes. However, both offer products between €46 and €67 for top treatments.
Which brand to choose for very damaged hair?
Ayunche offers several specific treatments for damaged hair, like the Pro The Bond Enhancer and the Pro Deep Crema Rigenerazione Profonda.
Does Ref have products suitable for family use?
Yes, Ref offers large sizes (up to 2000 ml) ideal for frequent use and multiple people.
Are there discounts on these brands?
Yes, some products are available with a crossed-out price, like AYUNCHE Enhancing Silky Oil (from €73.14 to €57.68) and Ref Weightless Volume Mask (from €51.29 to €22.63).
Are both brands available for international shipping?
Yes, Papique ships to over 60 countries, with DDP pricing outside the EU and returns within 14 days.
Shipping to over 60 countries from Italy: outside the EU duties and taxes are included in the price (DDP), no surprises at delivery. Returns within 14 days of delivery. Newsletter discount code: 4RARE. Prices and availability updated on 2026-10-19.